{"title":"Self Built","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSelf Built \u003c\/strong\u003eNo inheritance. No safety net. No manual. Just calluses, a decent work ethic, and the quiet satisfaction of knowing you earned every single thing you have. You don't need recognition. You never did. But it's nice to wear it anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eSelf built. Still standing.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"197x-self-built-gen-x-graphic-tee","title":"197X Self Built","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e197X Self Built\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo one handed you the blueprint. You figured it out the way your generation figured everything out, by doing it wrong a few times at first and then doing it right. The calluses are all part of the design.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e197X — Self Built Collection\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBella Canvas 3001. The good stuff. Soft, lightweight, and built to last — which is saying something, because so are you. 100% Airlume combed and ring-spun cotton. Ribbed collar. Side seams. Tear-away label because nobody needs a scratchy tag at this age.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted with DTG for graphics that hold up wash after wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCold wash. Low dry. Medium iron if you're the type. Don't dry clean it — it's a t-shirt, not a suit.\u003c\/p\u003e","brand":"I97X","offers":[{"title":"Black \/ S","offer_id":48639018959080,"sku":"23035040323881782740","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":48639018991848,"sku":"46592149274744515187","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48639019024616,"sku":"89826632172443439065","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":48639019057384,"sku":"18290434362881577879","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48639019090152,"sku":"37204077338827197405","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":48639019122920,"sku":"92331403595092304894","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48639019155688,"sku":"28124150277766414246","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":48639019188456,"sku":"27505072418662131617","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48639019221224,"sku":"19181118879872078009","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/3262\/9992\/files\/20260611235126-1f165f07-5adf-6dc2-9d5d-a6aa9086fcd6.png?v=1781534582"},{"product_id":"working-hands-model-197x","title":"Working Hands: Model 197X","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWorking Hands: Model 197X\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo instructions came with these. No warranty either. Built through years of figuring it out, showing up, and doing what needed doing whether anyone was watching or not. Callused by choice. Still working. Still built to last.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e197X — Self Built Collection\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBella Canvas 3001. The good stuff. Soft, lightweight, and built to last — which is saying something, because so are you. 100% Airlume combed and ring-spun cotton. Ribbed collar. Side seams. Tear-away label because nobody needs a scratchy tag at this age.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted with DTG for graphics that hold up wash after wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCold wash. Low dry. Medium iron if you're the type. Don't dry clean it — it's a t-shirt, not a suit.\u003c\/p\u003e","brand":"I97X","offers":[{"title":"Black \/ S","offer_id":48649330098408,"sku":"27914622716553669138","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48649330131176,"sku":"22209940582176738677","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48649330163944,"sku":"25834807426900452745","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48649330196712,"sku":"30141877727565418877","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48649330229480,"sku":"10545044788521621788","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/3262\/9992\/files\/20260615052306-1f1687a4-a3e3-6120-9e69-a6aa9086fcd6.png?v=1781501146"},{"product_id":"self-built-road-tested","title":"Self Built, Road Tested","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSelf Built, Road Tested\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo dealership. No financing. No one who handed you the keys. You built it, fixed it, drove it until it couldn't go anymore, then fixed it again. Every mile was earned. Every breakdown was a lesson. Still running. Still standing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e197X — Self Built Collection\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBella Canvas 3001. The good stuff. Soft, lightweight, and built to last — which is saying something, because so are you. 100% Airlume combed and ring-spun cotton. Ribbed collar. Side seams. Tear-away label because nobody needs a scratchy tag at this age.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted with DTG for graphics that hold up wash after wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCold wash. Low dry. Medium iron if you're the type. Don't dry clean it — it's a t-shirt, not a suit.\u003c\/p\u003e","brand":"I97X","offers":[{"title":"Black \/ S","offer_id":48649331278056,"sku":"17243015250460513382","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48649331310824,"sku":"31240666497399816647","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48649331343592,"sku":"88209819797714038113","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48649331376360,"sku":"30375412974645719224","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48649331409128,"sku":"59786558200742317616","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/3262\/9992\/files\/20260615052712-1f1687ad-c988-6e26-ba6d-46076570587d.png?v=1781501364"},{"product_id":"instructions-not-needed","title":"Instructions Not Needed","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eInstructions Not Needed\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eYou didn't read the manual. There wasn't one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYou figured it out by doing it, messing it up, fixing it, and doing it again until it was right. Nobody handed you a blueprint. Nobody walked you through it step by step. You picked up the tools, made some mistakes, and kept going until the thing worked.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThat's not stubbornness. That's how it was done.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e197X — Self Built \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBella Canvas 3001. The good stuff. Soft, lightweight, and built to last — which is saying something, because so are you. 100% Airlume combed and ring-spun cotton. Ribbed collar. Side seams. Tear-away label because nobody needs a scratchy tag at this age.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePrinted with DTG for graphics that hold up wash after wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eCold wash. Low dry. Medium iron if you're the type. Don't dry clean it — it's a t-shirt, not a suit.\u003c\/p\u003e","brand":"I97X","offers":[{"title":"Black \/ S","offer_id":48650670899432,"sku":"38107883342725807578","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48650670932200,"sku":"29428232921594515531","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48650670964968,"sku":"29208381818903272793","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48650670997736,"sku":"11330263909721302362","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":48650671030504,"sku":"13255232140264331148","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/3262\/9992\/files\/20260616000904-1f169179-5ac5-6cc0-a46e-928ebe12c18a.png?v=1781568694"}],"url":"https:\/\/brand197x.com\/collections\/fk-a-trophy.oembed","provider":"197X","version":"1.0","type":"link"}